Restart
Etsy acquired my startup Adtuitive in 2009. At the time, we had a pretty cool product that automated online advertising for small retailers, and we were operating at a modest scale of 200 million ads a month.
Deciding to sell the company was tough, but the last three years at Etsy were awesome. I had the privilege of working with very talented folks across a full stack of things, from Hadoop infrastructure to search ranking to search UI. And of course, search ads. During this time period, I saw Etsy grow from $180 million in 2009 sales, to over $80 million last October alone. My team grew from Adtuitive’s engineering team of only 4 to almost 30 in total.
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