Mixpanel is a great analytics tool for small to medium sized web and mobile shops. And not surprisingly, their analytics product has pretty good adoption (over 1,400 companies using it, according to their homepage).
One things I've noticed, however, is that as some of these shops grow in size, they slowly start to ask more than Mixpanel can answer. Their data science team may want to do some in-depth analysis over customer lifetime value. Their product team wants to do some deeper funnel analysis comparing variants in a recent A/B test. Or their search team wants to do some click-depth inference on long-tailed queries.Read More